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It took the recession to reframe culture and gender roles. It took 5 years and Cheerios to hold a mirror for all to see the new reality of dadness.
Thank you #HowToDad from Cheerios.
http://youtu.be/6GYxH2-WeZY
My guess is that someone at Cheerios finally woke up and decided to do something about the data regarding dads who shop. It’s an insight food corporations have sat on since 2009-2010. In the wake of the recession, more men were laid off which meant they took up the household chores. To the point where in 50% of households, men are doing most of the shopping. Yet, 90+% of men feel no one is speaking to them. Thanks for making men not look like bumbling idiots. Anymore.
What’s most important here is that brand strategists and branders are supposed to be the guardians of honesty, of culture and the consumer advocate for the brand. We are inundated with insights but sometimes, some are so true, so irrefutable, that it pains us to see them not drive more cultural truth.
My hat’s off to the Cheerios brand manager. Seriously, thank you for listening to culture and all its changes, and building on it to give us a real picture of the world with live in. One with dads and Twitter.
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