Mercedes invisible car. Wonderful strategy to bring a simple idea to life. Not every idea needs a big platform and be everywhere to be a big idea.
Pushing technology beyond technology allows Mercedes to make a zero emission product insight into a new platform to push technology into a marketing activation.
It’s a beautiful creative interpretation of a simple idea. What is impressive here is that most car companies wouldn’t let go of the preciousness of their idea to possibly be overshadowed. This is a moment when a product idea becomes a Big Idea. They encouraged a new technological accomplishment to be a bigger hero than theirs. But the most important part is it is wonderful storytelling. It shows restraint an courage. The lesson here is the power of creativity AND technology and the ability to put a little wonder into the world.
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